Hyperlocal Targeting

If you’ve ever searched for a type of business on your phone while you’re out, you’ve conducted a hyperlocal search. Hyperlocal targeting focuses on a very specific geographical area, usually constrained to just a few blocks or miles of a business. The intention is too target those customers near a local neighborhood business.

Why Hyperlocal Targeting Works

The entire goal is to drive foot traffic into your business. You’re not going to worry about targeting anyone out of your immediate local area, because that would honestly just be a waste of time & money. Studies show that people living close to your business are more likely to be repeat customers making them more profitable. Most people like doing business with a local neighbourhood businesses for everyday common things like dry cleaners, gyms, hair & nail salons, tanning salons, dog gromming, specialty shops, and small restaurants.

Hyperlocal Targeting seems like it should be pretty cut and dry, but there is actually a lot more involved than you think, especially if you want your business to be displayed as the best choice. Utilizing Google Ads, Facebook Ads, & Instangram Ads we can create local awareness when targeting customers within 1 or 2 miles of your business. Our system also helps with bringing cstomers back over and over with retargeting campaigns that keep you top of mind.